You cannot just put your books on Amazon and expect people to find them, even if they would have enjoyed reading them. An author is not only competing with thousands of human authors but with computers that can generate AI garbage a hundred times a second.
An intelligent customer might want to verify that the author of a book is not an AI bot by searching the web for an author website. AI bots generally do not have author websites, though I could be wrong about this. But the author has to make it easy for the customer, who is usually busy and tired when looking for a book.
You have to promote your book. This means several things.
First, you need a platform. My platform consists of a brand new website designed by my son in law which, thus far, has only my non-fiction books on it; two blogs, which have collectively had over a million views; a YouTube channel, in which I pretend to be Charles Darwin; and Facebook. This does not mean I can just scatter announcements all over my platform. People read my blogs and watch my videos because they can learn something, usually about science, from them. If they suspect I am dumping cheap advertising on them, they will stop visiting. I have to make the announcements of my fiction books relevant to the platform. In my case this might be easy, since much of my fiction focuses on science (particularly, Darwin and evolution) which is exactly what my science blog is about, and faces a lot of religious questions, which is exactly what my religion blog is about. This is exactly the same situation as a tree faces out in nature: it has to have fruits and seeds that match the animals it is expecting to patronize them, rather than just random seeds.
Second, you need to catch their eyes in a pleasurable way. I will do this by having really attractive covers and short summaries.
The covers will be colorful and eye-catching and often create just enough cognitive dissonance that they will wonder what the book is about. I am fortunate that I have literally five decades of photographs from which to choose. I could never have guessed I would use them as book covers. It is also important to adjust the photos, not just with cropping, contrast, and coloration, but with special effects, which are now easily available on PowerPoint.
The short summaries must excite the reader and make them want to read the book. Here is an example of the first sentence of a summary, from a novel I wrote about Charles Darwin being a vampire: “You just thought you had seen the last of Charles Darwin.” The summary does not have to have everything in it. The summary of my novel The Confessions of Conseil take a swipe at the exalted image of Pierre Arronax, narrator of Twenty Thousand Leagues under the Sea. In Conseil’s voice, I call him Arronax the Arrogant who thinks his servant Conseil cannot possibly have a brain or a life of his own. Now this might create cognitive dissonance, therefore interest, among the thousands of readers who grew up (as I did) loving Jules Verne. I also portray Captain Nemo as a Marxist revolutionary.
Third, you have to deliver the goods. It has to be a good book—a good plot, good characters, good everything. I have to make readers feel good, even when unpleasant things are happening in the book. I have to remember I am writing for my readers, not for myself. I have to remove anything that is interesting only to myself, e.g., lists of plants. Only then will a reader—maybe, just maybe—remember my name and look for another book by me. I include a lot of humor, not gratuitous but as part of the plot and dialogue. I also frequently have sex, not pornographic but as part of genuine human encounters, and very rarely the full sex act. The sex is never degrading. And never gratuitous—it has to have a reason to be there. The Bible is my guide in this respect. There is a lot of sex in the Bible, but there is always a reason for it. Fiction should never have any gratuitous anything.
Will this fiction publishing venture work? I have made a conservative estimate that I will earn at least $75,000 for thirty books, which is $75,000 more than I would earn with my track record with commercial publishers. If it works, it will not be because of my business acumen but because I took my inspiration from the evolutionary success stories of the trees.
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