Showing posts with label science communication. Show all posts
Showing posts with label science communication. Show all posts

Sunday, March 14, 2021

Scientific Verbiage

We are in the middle of the covid pandemic. The number of cases is declining, and the number of vaccinations is increasing. I am writing this on the day that a third vaccine was approved for use in the United States.

This is what everyone is talking about. Everyone wants to hear directly from Dr. Anthony Fauci, and from all the other leaders of the government’s coronavirus effort. I listened to an hour of radio interviews on the subject.

Here is what I heard: “We want to minimize the number of adverse health consequences.” One medical researcher said “sequelae” instead of consequences. And I heard all about efficacy of the vaccines.

Words such as these convince people that scientists live in a whole different world, with its own ecclesiastical language. They think that what they hear is somehow different from “We want to reduce the number of bad things that happen, in addition to reducing the spread of the virus itself,” and “all of the vaccines work well.” And yet, that is what the scientists are saying, just using big words.

Right now, this is to the advantage of us scientists. People trust us and our scientific mode of speech. But this can always change. Trust can quickly change to distrust, at which time the scientific terms would seem suspect. Why can’t the scientists just speak to us in plain English? This is a question that both the supporters and detractors of science may be asking.

As a science educator, I have found that students may not even know what “advantageous” or “optimal” mean. I have to assure them that these are not scientific terms, but terms they are likely to see in public media.

Now more than ever (cliché), we need clear, simple, straightforward communication. As it is now, scientists sound like the scholar who said, “The biota exhibited a one hundred percent mortality response,” when what he actually meant is “they all died.” I don’t know if any scholar actually said this, but it conveys the idea. If we scientists keep talking as if we have a special language that we don’t want ordinary people to know, our efficacy will have adverse sequelae that will be neither advantageous nor optimal.

Tuesday, October 1, 2019

Natural Selection in the Meadow of Science

Imagine a meadow full of flowers. Imagine yourself as a bee, looking for flowers that have the nectar that you want to eat. Which ones will you go to? There are only so many hours in the day, and you have to make the best use of your time in the sun. You may choose the biggest and brightest flowers, if for no other reason than that they grabbed your attention.

Natural selection results. The bees choose the biggest and brightest flowers, and these are the ones that get pollinated and produce a lot of seeds. In addition to natural selection, there is also sexual selection. The big, colorful flowers attract pollinators to bring, and to take away, pollen, which is the male function of the flower. I am unclear on the concept of how a pollinator can enhance a flower’s male success without also enhancing its female success, but the scholarly articles about pollination customarily make this distinction.

Now imagine that the meadow is full of graduate students looking for jobs in academia. They want their scholarly articles not to just get published but to get noticed. How can a graduate student do this?

Of course, the article has to be well written and technically accurate. An inaccurate article is as counter-productive as a flower that, due to a genetic or developmental defect, cannot produce seeds.

And this used to be all that mattered. Scientific articles had to be correct, not necessarily interesting. As a matter of fact, old scientific articles seemed to me to compete with one another to see how boring they could be.

But now, scholarly articles have to catch the reader’s attention.

I think this is a positive development. Like many other professors, I am overwhelmed with work. I do not have time to read a bunch of scientific articles. All I can do is to visit the websites of the professional organizations to which I belong (for example, the Botanical Society of America), click on each monthly issue of the journal (American Journal of Botany, AJB), and scroll through the titles. If one catches my attention, I click on it. Right at the top, under the title and names of authors, is a summary, called an abstract. It might be one or two hundred words long. And that is usually all I have time to read. If I want to look at it again, I highlight and copy the title and put it in a digital file to which I can refer later. Even this I mostly do on vacation.

You can see how important it is to have a clear and interesting title. The title might be all that most members of the Society read. Sometimes, the titles sound more like something from National Geographic than from AJB. (I repeat, this is a good thing.) Here are some examples, from 2017 and 2018:

  • There was an article about the beautiful red-spotted golden flowers of Mimulus guttatus. I have long admired this flower, and was surprised to learn that in addition to being beautiful it had a nifty trick. The stigma (the surface on which pollinators deposit the pollen) closes itself up when it is touched. This is valuable for flowers that require pollen from a different flower. The ones that pollinate themselves, however, have lost the ability to close up their stigmas. The title began, “Losing one’s touch.”
  • Plant species related to Amsinckia, which produces flowers on a stalk that unfurls like the neck of a violin, are found in both North and South America. Genetic analysis has revealed that seeds of these plants journeyed from one hemisphere to the other 18 times. Interesting, but I might have missed it were it not for the first part of the title: “Memoirs of a frequent flier.”
  • There was an article about parasites seeking host vines. But these vines might be hard to find, interspersed with many other plants on which the parasites cannot live. The title began, “Reading between the vines.”
  • There was a series of articles about the computer-based analyses of plant evolutionary history. One was about the plant family Campanulaceae (bellflowers). The title began, “Can we build it? Yes, we can, but should we use it?” The title of another article, about the plant family Apocynaceae (milkweeds), began, “Evolution on the backbone.” The author was referring to the backbone of the phylogenetic tree, not animal backbones.
  • The August, 2018 AJB issue focused on how the “tree of life,” which shows the evolutionary relationships of all living species of plants, can be improved by adding in extinct, fossilized species, thus making it “The Tree of Death.” One of the article titles began, “Wanted dead or alive (probably dead).”


Interesting titles are good not just for us scientists, but also for science journalists, who write popular articles for everyday people to read. In case science journalists look over the titles, they will only notice the interesting ones. With a boring title, your research will never get mentioned in popular magazines or websites. One of the world’s leading journals, Science, has popular summaries of its technical articles near the front of each issue. The titles sometimes stretch themselves to the limit to get your attention.

For example, in the August 2, 2019 issue of Science, there is a technical article titled, “Laboratory mice born to wild mice have natural microbiota and model human immune responses.” If you read this title carefully, you can see that it is a pretty exciting article, bringing together two important aspects of modern medicine: microbiota (e.g. in your gut) and immunity. The summary at the front of the journal is titled “Walk on the wildling side,” and the news summary title is “Born to be a wildling.” The news summary titles tell you almost nothing about what the research is about; they exist solely to grab your attention. “Wildling” comes from the title of a 2018 movie.

In the immediately previous issue, there was a technical article about neutral mutations; that is, they are DNA mutations that have no measurable effect on the organism. Geneticists call these mutations cryptic. The title of the technical article is “Cryptic genetic variation accelerates evolution by opening access to diverse adaptive peaks.” The news summary article was entitled “Tales from the crypt(ic).”

Even the technical articles sometimes make a big stretch to gain attention. Several years ago there was a Science article about a Mediterranean volcano. The title began, “Bang!”

This has been going on for a long time, though less than at present. A 2002 article in the journal Oecologia is entitled, “It takes two to tango but three is a tangle: Mutualists and cheaters on the carnivorous plant Roridula.”

But sometimes the titles promise more than they can deliver. One 2017 article in AJB was entitled “Ecological and evolutionary consequences of tri-trophic interactions: Spatial variation and effects of plant density.” The title made me excited. It would make you excited, too, if you are a plant ecologist. It sounded like ecology at its best: biological processes having ripple effects up and down the food chain, that is, three trophic levels. I can almost hear John Muir saying that everything in the universe is hitched to everything else and that he would love to read the article.

But then I looked at the summary of the article. The seeds themselves are the first trophic level; the insects that eat the seeds, the second; and the parasites that eat the insects, the third. But the article simply showed that insects will be more abundant in places where there are more seeds, and that the parasites that afflict the insects are not affected by seed or insect density. The first conclusion was something we have already known for decades; the second conclusion was that the parasites didn’t affect the system. I thought that I was going to learn something new about ecology, in general, and was disappointed. If the authors had entitled the article “Seed predators eat more seeds when there are more seeds, and parasites have no effect on them,” the article would not have been noticed, perhaps not even published. All this, in spite of the fact that there was nothing technically wrong with the article.

If you want a job in the academic world, you have to publish articles with interesting titles (good) and that maybe promise more than they can deliver (not so good). Overall, I am glad that scientific titles are more interesting than they used to be. I certainly made some stretches for the chapter titles in my most recent book. But sometimes, just sometimes, a clever title makes me wonder if the author is hiding something.

Tuesday, October 3, 2017

Earth, We Have a Narrative, part one.

Humans have an instinctual love of the narrative arc. The narrative arc, in which a protagonist confronts problems (including his own problems) and eventually solves them, is as ancient as human language. People have always been telling stories ever since our brains were large enough to do so. Maybe Homo ergaster, whose Acheulean stone technology remained unchanged for a million years, had no imagination; but Homo sapiens certainly has had imagination for the last hundred thousand years or so. We cannot not tell stories about everything all the time. That’s the way our brains work. We know this because the earliest writings, such as the Epic of Gilgamesh and all the stories in the Bible, already had the narrative arc form, implying that the form existed prehistorically. In a later essay, I plan to speculate on how and why the narrative arc (or the Joseph Campbell hero story) evolved in human brains, and I mean evolved.

Scientific research, also, consists of a narrative arc. This is why the stories about the Earth, which scientists investigate and communicate, should be so gripping and fascinating to the human imagination. But science has particular problems. First, many scientists are so focused on the details of their work that they simply provide a list of facts, which may be interesting to them but which may be meaningless to almost everyone else. Second, much of what we scientists study is complicated and depends on knowledge that a lot of people do not have. Every bit of scientific research is already a story, but scientists can get through to everybody else more effectively if we embrace the narrative arc mindfully rather than stumbling into it imperfectly.

Protestations of impartiality aside, scientific journals, especially the major ones, tend to publish the research with the most interesting stories. I am completing a research project the conclusion of which is, “Insects eat post oak leaves, more in some years than others, and more on some trees than others, for reasons we do not understand.” Not enough of a story for a major journal; there is a place waiting for it in a minor one, however. Even within the major journals, people read and remember the good stories. Think of the most famous articles in the journal Science. The article about ants walking on stilts and stumps to find their way home; the one about hummingbirds preferring flowers that have been genetically altered; the one about how spiders can scare grasshoppers into shitting out less nitrogen simply by being there (with the spider mouthparts glued shut). Those are certainly the ones I remember. The ones about “this is the number of gigatons of carbon that are fixed by the world’s forests” etc. are valuable, even monumental; I read and cite them, but they are just not gripping stories—sorry, Chris Field. When I eventually publish my article about how warmer winters are causing some species of deciduous trees, but not others, to open their buds earlier in the spring, I think that will be a good story, although I cannot compete with the ant guy.

Science journalists and filmmakers have known this for a long time. In the famous PBS series about Evolution, the first episode, “Darwin’s Dangerous Idea,” explained the evidence and process of evolution; but they did so alongside a re-enactment of how Darwin came to realize what was going on. It remains one of the best historical movies I have ever seen, as well as a great science film. Another episode, “Evolutionary Arms Race,” tells about the escalating coevolution between predators (or parasites) and prey. But they do this by showing the process of discovery used by Edmund Brodie Jr. and Edmund Brodie III to reveal why certain species of newt were thousands of times more toxic than would be necessary to kill almost any predator, showing them at work in the field and the lab. The episode also told the story of the man who discovered the delta-32 deletion in the CCR5 white blood cell protein, and FIV endogenous retroviruses in wild cats. There were also two very touching stories from Russia: one of a prisoner who had multi-drug resistant TB, and one of a nineteen-year-old woman, on leave from medical school, who had it also. “I’m only nineteen, I have to be hopeful,” she said. The writers of the episode had my students’ hearts in their hands with that one. The series aired in 2001. I keep hearing back from former students about these episodes that I used in class. Now that was some real science education.

To survive, scientists have to convince the general public that what we are doing is not only true but valuable. Often, we fail to do this. If the public tunes us out, we don’t have a chance. We need to have a clear, simple narrative in order to communicate with them. Of course, it’s not all our fault as scientists. We have an important and true story about global warming. It is not entirely our fault the public is not grasping it. It is also the millions of dollars that the oil companies are spending to create misinformation campaigns, at least in America. This appears to not be a problem in Europe. Maybe nearly all Europeans accept global warming because their scientists are better storytellers, but I suspect this is not the case. It is the oil and coal money. But, to do what we can, we scientists have to tell gripping, visceral stories, not merely interesting ones.


Humans also have a limited attention span. I know I do. And I have the visceral feeling that the introduction I just wrote is already long enough to be a blog entry by itself. Tune in next time to see me tackle the problem of the narrative of global warming.

Friday, February 17, 2017

Heeeeeeere's Connie!

Note: I have also posted a YouTube video about this.

When software changes the spelling of names, sometimes it’s a hoot, and sometimes noot.

Let me introduce you to Connie Maculatum, the poison hemlock plant.



Actually, the name is Conium maculatum, but apparently certain Microsoft programs automatically change scientific names into words that the programs think should be there. One of the best-selling books of the Christmas 2016 season, and one which I received as a present, contained this error. I doubt that the authors or editors intended the text to read “Connie.” But apparently, even after the correct name is written, Microsoft changes it from scientific accuracy to one of its standard, approved list of words. This might happen even after an author reverses the change.

It gets personal sometimes. One of my lab students last fall had the last name Cotten. In case your software changed it, the name ends with an -en. I had to write this twice in order to get Word to accept this spelling. But when we recorded her grades in Excel, it kept changing the spelling to Cotton no matter how many times we tried to correct it. We apologized to the student. She, however, has had this experience so many times that she hardly reacted. Her birth certificate, the IRS, and the university might have her name with the correct spelling but, dammit, Microsoft is determined to change her name to Cotton.

Science magazine reported that twenty percent of genetics articles that have been published online contain incorrect names of genes because Excel automatically changed them—and refused to unchanged them. One example is the gene septin-2, abbreviated SEPT2, which Excel changed to September 2. This happens even in the top journals. Notice: twenty percent of papers.

Technology is supposed to be our servant, but it determines the framework of reality. You have no choice but to enter information into Microsoft software in a prescribed format and to accept whatever form it comes out.

For centuries, people have had to accept occasional and embarrassing misspellings. The nineteenth-century report that Edgar Allan Pee had published a new book is probably apocryphal; in fact, I might have made it up. But at least newspaper and book publishers had the option of spelling it correctly.

I studied, and am now trying to rescue, an endangered plant species: the seaside alder, Alnus maritima. If I see this plant referred to on websites as Alnus maritime one more time, I think I am going to scream.


I don’t mind Microsoft underlining words that it “thinks” are misspelled, so long as I have the option of overriding its “decision.” It’s the automatic, silent, and unstoppable changes that I hoot.

Friday, January 27, 2017

Scientists as Communicators, or, Those Amazing Insects

May Berenbaum, President of the Entomological Society of America, published an editorial in the September 23, 2016 issue of Science magazine. She described the unfortunate lack of knowledge and appreciation that the general public has regarding insects. The average American thinks of insects as disgusting and dangerous. This, she says, has to change.

One reason that it has to change is that some very important challenges—not just ecological, but economic and medical—depend on insect research. The first one that comes to mind is the massive dieoff of honeybees, which pollinate important crop plants. As May said in a radio interview a year or so ago, “every third bite” of food depends either directly (as in apples) or indirectly (as in cattle that eat alfalfa) on pollinator activity. But in the editorial May also told amazing success stories in controlling the spread of insect pests and the diseases that they spread. Her main example was the male-sterilization approach to eradicating screw-worm flies (whose maggots live in cows), first on Curaçao and then, by 1966, the United States. In 2005, USDA wanted to eradicate screw-worms in Central America, to prevent them from spreading back to the United States. But Republicans dismissed this as a flagrant and silly waste of taxpayer money—I can just hear them saying who the f*** cares about screw-worms?—and it was mentioned in The Pig Book: How Government Wastes Your Money. It appears that “just ignore insects” might be a good summary of Republican policy. One Trump administration official late last fall briefly speculated that mosquito-spread Zika virus research was not necessary.

May puts part of the blame on entomologists themselves, who appear to be even more loath than other scientists to tell taxpayers and readers about the importance of their work. May said, “entomologists…need to talk about insect science with the rest of the world.” May has spent an entire career not only as one of the leading entomologists in the world but also as a tireless promoter of the public appreciation of insects. Her books include Ninety-nine Gnats, Nits, and Nibblers, Ninety-Nine More Maggots, Mites, and Munchers, and Bugs in the System. But even as a very young assistant professor at the University of Illinois, she had a radio show on a local radio station, WEFT, Those Amazing Insects. They only let her have a few minutes and she crammed as much as she could into that precious time. That is why I refer to her by her first name; I remember her from back in those days, when I was a graduate student at Illinois. I think I attended all of her Insect Fear Film Festivals while I was in grad school.




May, shown here with me and her collaborator, the late Art Zangerl, in 2009, is an unusually gifted communicator. And I consider myself, while not quite in May’s league, to be above average. But all of us scientists can—and must—improve our communication with those citizens whom we serve and who pay at least part of our salaries.

Tuesday, December 1, 2009

Scientists, Heads, and Hearts Part Two


I wish to continue a discussion of Randy Olson’s book, Don’t Be Such a Scientist. His points are particularly relevant to evolution. Randy’s point is that many defenders of evolutionary science have been focusing on getting out the facts of evolution, as if these facts would convince evolution’s opponents. The anti-evolutionists have been able to, often deceptively, reach into people’s hearts. They say, in effect, “Be afraid, be very afraid, of the chaos that scientists tell you is in the world. Instead, believe us when we tell you about the Intelligent Designer that has everything under control, which means you can stop worrying about it.” Wow, this sounds good even to me.

But anti-evolution emotions can make facts bounce right off. I see it in my students: they hear me talk about how we carry old leftover genes from our evolutionary ancestors right in our chromosomes, as clear as any evidence can be for evolution, but this information finds no binding site on their brains and slips off like a cat trying to climb a pane of glass. They don’t know what to think about it, so they don’t. They aren’t stupid. They just can’t easily deal with the cognitive dissonance, and a few moments after class is over, they are thinking about something else.

Olson does not think that it is unreasonable to try a stunt or two to get past people’s emotional barriers. I agree. After all, I dress up like Darwin and make appearances all over Oklahoma (see the photo). One time, my assistant wheeled me into a classroom on a gurney, and I rose from the dead to give a lecture. I then told about Charles Darwin the person, who suffered a lot of agony and really struggled with religious beliefs. He was not trying to destroy people’s faith and champion the survival of the fittest. He believed in survival of the fittest, but he didn’t like it very much—it killed his daughter. I have had people tell me afterwards that one of the most meaningful things about my classes and presentations was not the information, of which I provided enough, but the fact that they got to know Darwin the person, who was not the monster that Oklahoma schools and churches portray him to be.

Let me know more of your experiences.

Wednesday, November 25, 2009

Scienctists, Heads, and Hearts

I have been reading Randy Olson’s book, Don’t Be Such a Scientist. Randy produced the movie Flock of Dodos, which many of you have probably seen. In his new book, Randy points out the many ways in which popular perception is very different from the way scientists think. In particular, scientists believe in reaching conclusions by evidence and reasoning, while most people are more strongly influenced by emotions, gut feelings, and hidden (or not) sexual feelings. This doesn’t make them stupid. It just makes them human. The human brain evolved not just to solve problems but to create beauty, to tell stories, to win the affections of mates and the loyalty of comrades by making use of the emotional and intuitional centers of the brain.
(I saw a cartoon one time that contrasted the way scientists think with the way “normal people” think. A man presses a button and gets zapped by lightning. The normal person says, “I guess I’d better not do that anymore.” The scientist says, “I wonder if that happens every time I press the button.” The point is that scientists really think differently than most other people.)

I think Randy’s approach makes a lot more sense than the still-quoted “two cultures” of C. P. Snow. Of those two cultures, science still has a lot of people, but Snow’s humanist and artistic culture is not a major force in the world today. I’m not even sure how insightful Snow was at the time he wrote it. (By the way, I didn’t like C. P. Snow’s novels either.) Instead, popular culture depends on quick impressions, sound bites (bytes), and emotion. Popular culture was not swayed by the evidence that smoking is a deadly habit, but once this evidence had been around for awhile and entered popular experience, there was a watershed change in popular culture and smoking is no longer considered cool to most people.

Reading Randy’s book helped me understand some things. For example, my book Green Planet (released in early 2009) has been well reviewed and deals with one of the most important things in the world. I present eight arguments, each with its own chapter, about how plants keep the Earth alive and how we need to protect them so they can continue to do so. This book is my botanist Gospel Tract that I could hand to anyone who asks, “Of what use are trees?” Why have its sales been modest? Of course I blame the recession. But I now realize that I was presenting a reasoned argument, rather than an emotional appeal. I wrote emotionally and informally, but still structured my book more around an appeal to the head more than the heart. (But hey, it’s still a good book—see my author website.)

If scientists want to reach people, they have to reach their emotions, not just their minds. But does this means that scientists have to be evangelists, or even comics, in addition to being scientists? Scientists do not receive such training. I invite your comments, and invite you to look for installment two on this topic.